Welcome to BeerX 2018

Welcome to SIBA's BeerX 2018, the UK's independent craft brewing trade show.

SIBA is very pleased to host BeerX UK in a new city following five successful years in Sheffield. This year's two day event will take place in Liverpool at the Exhibition Centre, 14th & 15th March 2018.

BeerX UK 2018 promises to be the biggest and very best yet with the Exhibition Centre offering SIBA state of the art exhibition facilities, hosting the seminars, key note speakers, trade exhibition, AGM and award-winning beer in one massive space.

Its location in Liverpool gives easy access to more than 5,000 hotel rooms within a 20 minute walk of the Exhibition Centre, good transport links from most major cities in Britain & across the world and plenty of pubs, bars and restaurants to socialise in after a hard, but enjoyable, day's work at BeerX UK.

Plans are accelerating quickly behind the scenes and we hope to bring you more information on what will be happening at the show as soon as possible.


Event Schedule

AGM will commence from 10.00. Further information to come.

10:00 - 13:00 The Cellar
12:00 - 19:00 Exhibition Hall
INDUSTRY DISCUSSION: Insight into the Craft Beer industry

Time: 14.00pm - 14.50pm
Daniel Lowe (Fourpure), Sarah John (Boss Brewing), Tom Bott (Signature Brew), John Gyngell (North Brew)

SIBA brewing members hold the key to many insights into the craft category in the UK. Don’t forget SIBA brewers sparked the wave of innovation, the business enterprise, skill and not forgetting the passion to develop their business and the variety of flavoursome beers we enjoy in the UK today

But what about the future… Join us to hear what a selection of our brewers think about what consumers will be drinking in five years time, how will craft brewing been developed, what are their biggest business opportunities and who has inspired them over the last year.

SIBA will also use this session to soft launch its new Insights Programme.

14:00 - 14:50 The Cellar
SEMINAR: Essential Data Protection for Brewing Businesses

Time: 14.00pm - 14.50pm
Presenter: Phil Brown, Senior Associate - Napthens

The General Data Protection Regulation, and accompanying UK Data Protection Act 2018, will come into force on 25 May 2018 and will affect all organisations who handle personal data, whether it is customer details, supplier contacts or your own internal staff records.

Whilst the headlines will point to potential €20 million fines for data breaches, perhaps of more concern for breweries will be how non-compliance may affect you in terms of your dealings with employees, and how you need to handle customer mailing lists from e-commerce sites to avoid potential investigations and enforcement action.

About the Presenter

Phil Brown is a data protection specialist at Napthens Solicitors who will give you practical information that you can use to minimise disruption to your business whilst ensuring compliance.

Phil handles a wide range of commercial matters for clients and is a specialist in data protection.  He presents at numerous seminars and workshops across Lancashire and Cumbria on the General Data Protection Regulation and is working with clients ranging from small SMEs to large multinationals on their compliance programs.

14:00 - 14:50 Beer Garden
SEMINAR: How social media can help you sell beer

Time: 14.00pm - 14.50pm
Presenter: Mark Daniels (Wadworth & Co Ltd)

The digital landscape changes daily and, along with it, the way our customers interact with us. Social media continues to be the best tool for us to use, but with over 1500 brewers in the UK and competition so fierce, how do you achieve success? Marketing through social media can be free or give fantastic returns on a very small amount of investment. So whether you want to know more about Facebook, Twitter, Instagram or how to go live on your own internet tv channel, this is the seminar for you! 

About the Presenter

With over twenty years’ experience in online strategy, Mark has been at the forefront of the social media revolution for UK pubs and breweries. Having run his own tenanted pub for eight years, Mark is now responsible for digital strategy and data protection at Wadworth & Co Ltd in Wiltshire.

14:00 - 14:50 Tap Room
MEET THE EXPERTS: Groceries Code

Expert: Q&A session with Christine Tacon, Groceries Code Adjudicator

14:00 - 14:30 The Parlour
INDUSTRY DISCUSSION: Marketing beer responsibly – Sexism, discrimination and branding in the beer industry

Time: 15.00pm - 15.50pm 
Confirmed Panelists: Jaega Wise, Jane Peyton, Guy Sheppard, Kay Perry
Chaired by: Carolyn Uphill

The topic of sexist beer marketing has appeared in the national and trade media recently and is debated daily across the different social media platforms.  This is an important debate for the brewing industry to have and clearly professional brewing businesses must promote their beers in a responsible, non-offensive way, but where is the line? and how can brewers ensure they stay the right side of it?  

Getting your branding right is vital for brewers seeking to sell beer to a diverse marketplace, with recent research showing that only 25% of craft beer drinkers are female - something which in the past has been blamed on unappealing branding and marketing.  This panel will discuss how the industry can work together to make sure the beer industry is marketed in a professional, responsible way. 

As well as raising questions on marketing beer to women responsibly and sexism in the beer industry, this debate will also tackle the potential discrimination or offence to any person by inappropriate reference to gender, religion, race, disability or sexual orientation. 

Have your say!  SIBA Members, please note that feedback from this debate will be used to inform a paper on a proposed SIBA Marketing Code of Practice around discrimination and sexism, being produced by South East Elected Director Jaega Wise and the Standards and Ethics Committee led by SIBA Non-Executive Director Carolyn Uphill.

About the Panelists:

Jaega Wise, Wild Card Brewery

Jaega is the Head Brewer of East London based micro Wild Card Brewery. Combining expertise in engineering, mathematics, logistics and a love of all things beer, she has been leading the brewing team at Wild Card since 2012.

Hailing from Nottingham City, Jaega holds a Chemical Engineering Degree and has worked in Water Treatment and International Chemical Trading. She is a member of the Institute of Chemical Engineers and regularly brews with the ladies of the Venus Project, which aims to promote women in brewing through education & collaborative brewing'

Jane Peyton, School of Booze

is an award-winning beer sommelier, drinks educator, writer, broadcaster, pub expert, and public speaker. She is the founder of the School of Booze – a drinks consultancy and corporate events production company.

Jane was Britain's first Beer Sommelier of the Year 2014. She is the instigator and driving force of the UK’s annual national beer day – Beer Day Britain (June 15th). She was Imbibe Magazine Drinks Educator of the Year 2016 and in 2017 was awarded the title Outstanding Individual Achievement in Beer from the Beer & Cider Marketing Awards.  

Jane is the author of eight non-fiction books including ‘Drink:  A Tippler’s Miscellany’ and ‘Beer o’ Clock’.

Guy Sheppard, Exe Valley Brewery & SIBA Competitions Chair

Guy is a former SIBA National Chairman and current Chair of the SIBA Competitions Committee. He was born in Gloucestershire and spent his formative years in the Midlands developing a liking of mild in the process. He opted out of accountancy after graduating at Exeter University and set up the wholesale brewers’ agents business of Sheppard & Mason in 1977, which was sold in 1991. Guy became part of Exe Valley Brewery in 1991; spent 10+ years as SIBA South West Treasurer of SIBA (can’t get completely away from accountancy!). Set up and still instrumental in ‘Ales from Devon’ , a consortium of local brewers participating in countywide events. Married to Sue, a priest in the Church of England, with 2 children both of whom have gone off to universities in Scotland.

Kay Perry, Portman Group

Kay is Programme & Regulatory Affairs Director at the Portman Group. Part of her role is to lead the Group’s regulatory team to help protect and enhance self-regulation through industry-wide adherence to the Naming and Packaging Code of Practice, which has been in operation for over 20 years. She was instrumental in developing and delivering the first UK-wide Alcohol Sponsorship Code. 

Kay has over 20 years’ experience in marketing policy and advice, having joined the Portman Group from the Advertising Standards Authority, where she was part of the compliance and copy advice teams. 

She has also worked for Camelot UK Lotteries as Regulatory Affairs Manager; acting as the main regulatory lead on Camelot’s commercial projects, drafting proposals and submissions in support of Camelot’s strategic objectives. 

Kay has a law degree from the University of Westminster.

15:00 - 15:50 The Cellar
SEMINAR: Brewers and policymakers – How (and why) engaging with MPs is vital

Time: 15.00 - 15.50pm 
Presenter: James Calder, SIBA

Lobbying featured very highly in why many brewers are members of SIBA. In this session James will discuss why it is in every businesses interest to form a relationship with their local politicians. The session will include practical tips and advice as well as cases of where relationships like this have made a difference.    

About the Presenter

James Calder is SIBA’s Head of Public Affairs and Communications. He is a tax policy specialist having spent time working in the accountancy world. James leads SIBA’s work on engaging with policymakers, be they in Westminster, Cardiff, Holyrood, Northern Ireland or Brussels. 

15:00 - 15:50 Beer Garden
SEMINAR: Customer is King!

Time: 15.00 - 15.50pm 
Presenter: Mark Tetlow, the Beer Hub

As a brewer you’ll know that producing great beers is only the start. In a crowded market place it’s becoming harder and harder to sell your products with more and more people demanding bigger and bigger discounts. How can you stand out from the crowd and add value to your beers and build strong relationships with you customer base. 

Mark Tetlow of The BeerHub Ltd will talk about some simple but effective ways to engage with the market to consolidate and grow your beer sales without breaking the bank.

About the Presenter

Mark Tetlow has been working in the brewing industry for the last 30 years and is  the founder of The Beer Hub - a valuable resource for brewers and publicans.

After graduating from Heriot Watt Brewing school Mark has worked for a number of regional brewers namely Sam Smiths, Marston and latterly at Everards where I was the Quality Assurance Manager responsible for the quality of their products from raw materials through to final beer dispense.

Mark has worked in all areas of the brewing process and also to within the trade which has given him a unique insight as not many brewers can claim to have worked from grain to glass. Mark has also run a Technical Services departments and been involved in training and auditing licences to ensure that the quality products brewed in the brewery are served to the end consumers as the brewer intended.


15:00 - 15:50 Tap Room
MEET THE EXPERTS: All you need to know about FSQ

Expert: Kevin Vaughan, SIBA FSQ Moderator: HND (Food Technology, Advanced Food Safety, Advanced HACCP), BRC Auditor, SALSA Auditor, IOSH, NEBOSH , FIFST , RPFAM. 

"As an independent Consultant  I have worked with a variety of food and drink companies developing and maintaining their food safety systems and health & safety arrangements. Whether it's 'a butcher, a baker or a curry
sauce maker' they will all have similar requirements and time has shown that the most successful operations are those that follow two basic principles - keep it simple and make it practical to use."

15:00 - 15:30 The Parlour
SEMINAR: Sustainability

Time: 16.00pm - 16.50pm
Presenter: Dr Gavin Milligan, William Jackson Food Group

Sustainability in supply chains is of growing importance as resources become scarcer and demand for them increases. Using water as an illustration, this presentation will explore both the obvious and hidden challenges in the food and beverage sector, encouraging the audience to think about risk and opportunity in a broader context.

About the Presenter

Dr Gavin Milligan has worked for SMEs and blue-chip corporates and is currently Environmental, Social and Governance Director for the William Jackson Food Group, overseeing their social and environmental programmes.

He is a Director of Sedex and chairs the FoodWasteNet Management Committee and the Agri-food group at Campden BRI. He represents the Food Sector KTN on the European Food Technology Platform, sits on the Royal Society of Chemistry’s agriculture sector group and is a programme advisor for several academic institutions.

As Director of Green Knight Sustainability Consulting Ltd he provides support on social and environmental strategies for agri-food businesses.


16:00 - 16:50 The Cellar
SEMINAR: Trailblazing Apprenticeships

Presenters: Hayley Connor, Pete Hughes, Derek Prentice, Jenn Merrick, Steve Livens


Hayley Connor

Hayley Connor is a licensed trade professional with 16 years experience in the industry and has been working for the past 6 years within learning and development. She is currently Head of People and Learning at Brewhouse and Kitchen, where she has been heavily involved in industry-wide initiatives such as the Brewing Apprenticeship Trailblazer.

Pete Hughes

Pete Hughes is currently the Group Head Brewer for Brewhouse & Kitchen where he manages a team of 19 brewers and 4 apprentice brewers.

Pete started at Brewhouse & Kitchen, Portsmouth in October 2013 as the brewer in their very first brewpub and has been the Group Head Brewer since February 2015. In that time his brewers have brewed more than 300 unique beers and won several brewing awards.

Pete lives in Bournemouth, Dorset

Derek Prentice  M. Brew, F.I.Brew, CSci

Derek is a qualified and experienced Brewer, he commenced his career in the laboratory at Truman Hanbury and Buxton working through various brewing, packaging and managerial roles there before joining Youngs brewery. Following the closure of Young’s Derek took up the position of Brewing manager at Fullers. Subsequent to retiring from Fullers but not the Industry Derek has involved himself in a new brewery venture at Wimbledon Brewery as well as continuing with both mentoring and training young brewers.      

Jenn Merrick

Jenn Merrick is the founder of Earth Station Community Brewery based in London's Royal Docks. Her hobbies include talking about beer, watching My Little Pony and learning interesting facts about cephalopods to impress her 2 young sons.

Steve Livens

Stephen joined the BBPA in 2010 and is responsible for developing the scientific and technical activities and policies of the Association. His remit encompasses the many technical issues that are associated with the brewery supply chain, from grain to glass, including; brewery asset management, food safety for pubs and breweries, product quality and assurance and product labelling. Stephen is also involved in helping to drive the BBPA’s beer and wholesomeness agenda and over the past year has been involved in supporting the development of the Brewing Apprenticeship Trailblazer.

16:00 - 16:50 Beer Garden
SEMINAR: Brand Protection - Is trouble brewing for craft beer brands?

Time: 16.00pm - 16.50pm
Presenter: Ro Price, Trade Mark Attorney & Partner at GJE Brand Protection

Craft beer is, quite frankly, booming. The last few years have seen a huge rise in the number of breweries on both sides of the Atlantic - over 24% more in the US over the last year1 and 65% more in the UK over the past five years. 

But what does all of this mean from a branding perspective? How will the ever-increasing number of breweries manage to carve out a space for their brands? What does a successful exit look like and how can a coherent brand protection strategy help breweries to achieve this? What risks, opportunities and challenges are there? And where is the industry heading more generally? My seminar at BeerX will try to answer some of these key questions, look at growing trends in the sector, and give practical advice on protecting your brands in a compeitive marketplace.

About the Presenter

Ro leads GJE’s specialist Food & Drink team.  She works with food & drink businesses at every stage of their lives, from high-growth start-ups through to some of the most instantly recognisable brands in the market.  Ro has particular experience on the drinks side, where her clients include manufacturers of both alcoholic and soft drinks, including brewers on both sides of the Atlantic.

She helps each client build the strongest possible brand portfolio, tailored to their specific commercial aims and robust enough to protect their brand and revenues, both in the UK and abroad.


16:00 - 16:50 Tap Room

Experts: Q&A session with Steve Curtis (Institute of Brewing & Distilling), Mark Tetlow (the Beer Hub), and Daniel Unwin (Brewers Select).

If you have a question on brewing, then come along and see if Dan, Mark or Steve have the answer. If not then we are sure they can point you in the right direction!

16:00 - 16:30 The Parlour
SEMINAR: Costs and Pricing - A sustainable approach

Time: 17.00pm - 17.50pm
Presenter: Ian Fozard

This Seminar is designed for smaller Brewers who do not have in-house Accountancy expertise. Whilst every brewery is unique and will have different fixed and variable costs, the Seminar will demonstrate a simple, step by step, approach to understanding the true costs of production. The aim is to ensure that all small Brewers are able to price their products appropriately and sustainably for their business in a competitive market.

About the Presenter

Ian qualified as an Accountant but quickly moved into General Management roles in industry becoming Operations Director of a major company. He then started a pub company and grew this to 15 outlets across Yorkshire. His interest in beer had been life-long so this was natural progression!

He sold the pub business in 2011, simultaneously purchasing Rooster’s Brewery with his two sons - who run the business day to day; with Ian in a strategic and financial role.

17:00 - 17:50 Beer Garden
SEMINAR: Groceries Code Adjudicator: Driving change, making an impact

Presenter: Christine Tacon, Groceries Code Adjudicator

The Groceries Code Adjudicator, Christine Tacon, is the UK’s first adjudicator to oversee the relationship between large supermarkets and their direct suppliers of groceries. Established in June 2013, the GCA encourages, monitors and enforces compliance with the Groceries Supply Code of Practice (the Code). The Code ensures that large supermarkets treat their direct suppliers lawfully and fairly. 

Since the GCA was established in 2013, there has been a transformation in both the culture of the sector and the behaviour of the retailers in the UK.  There is more work to do be done and supermarket suppliers could benefit from a better understanding of what is covered by the Code; the GCA’s last annual survey in 2017 showed that awareness of the GCA in the alcoholic drinks sector was was particularly low compared to other product sectors. This seminar provides an exciting opportunity for you to learn more about the GCA’s role, how she is making an impact in the sector and key updates on regulatory activity. 

About the Presenter

Ms Tacon has a portfolio career combining commercial expertise with an understanding of the public sector. In addition to her role as GCA, Ms Tacon has held numerous roles within the food and farming industries and in 2004 was awarded a CBE for services to agriculture.

17:00 - 17:50 Tap Room
MEET THE EXPERTS: Beer analysis

Expert: Q&A session with Richard Haywood (Murphy & Son)

An opportunity to chat testing and analysis in all its forms, including liquor, malt and hop analysis, finings trials, microbiology, ABV’s and stability.  If you are looking to introduce systems to monitor and improve beer quality whilst complying with due diligence systems to help reach standards such as FSQ and SALSA this is your chance to ask anything.

17:00 - 17:30 The Parlour

Awards will commence from 18:30.

18:30 - 19:30 Exhibition Hall

Exhibition finishes at 20:00 - Enjoy the Liverpool nightlife!


View Itinerary Overview
Floor Plan

The floor plan is subject to change at any time.

Current Exhibitor List as of 26/02/2018

Stand Number Company Stand Number Company Stand Number Company Stand Number Company
1,2,6,7Byworth Boilers Ltd58Katz Gmbh & Co KG105Nexus Cooling Ltd156Uren Food Group
3, 4, 5Close Brothers Brewery Rentals59Rankin Brothers & Sons 106Andritz Separation157Connor Innovations
8Cicerone Certification Program60Brewers Select Ltd107, 108Oasthouse Engineering158Rawlings
9Ska-Fabricating61-62Alfa Laval Ltd109,110Zoedale159Oasthouse Engineering
10QCL - QuadraChem Laboratories63Keg Logistics UK Ltd112Willis Publicity164ABUK
11Charles Faram & Co Ltd64Tom Newman Brewing Innovation113,114Cask Brewing Systems165Moravek International
12Anton Paar Ltd65Supplychain 21115freerbutler166m+f KEG-Technik GmbH & Co.KG
13Nucleus IP Limited66Hanna Instruments116Rastal GmbH & Co KG167Schafer Container Systems
14Weyermann GmbH68Atwell Self-Adhesive Labellers118SALSA, Cask Marque & SIBA FSQ168Lambrechts Konstruktie NV
15Musk Engineering Ltd70Ecokeg International Ltd117TLV Engineering UK Ltd170Vitikit Ltd
16Saxon Packaging Ltd71Sales-I119,120Nichesolutions (GB) Ltd171Johnson Brewing Design Ltd
17Fermentis72Advanced Packaging Material121Vega Controls Ltd172Carlson Filtration
18Lemon Top Creative73Evolution BPS122White Labs173Muntons Plc
19Murphy & Sons Ltd74SIBA Journal123, 124Hugh Crane (Cleaning Equipment) Ltd174Festival Glass Ltd
20,21Paktech75Croxsons125Integrated Processing Technologies Ltd175Air Products Cryoease Services
22Pentair Food & Beverage Solutions76Taphandles LLC126Beaumont PPS Ltd176Multi Packaging Solutions
23, 24Enterprise Tondelli77Sahm GmbH & Co KG127Beer Box Shop177J&E Hall
25Brewfitt Ltd78Kemtile Limited128NINKASI Brewkit Rentals178Draught Beer Online
26Micro Can Canning Machines79Thielmann UK Ltd129Protecnica Solutions Ltd179Doehler UK Ltd
27, 28CFB Boilers Ltd80Framax UK Limited130Russell Scanlan181Drinkers Voice
29Moorgate Finance82Bevtech Ltd131Beatson Clark182Business Support Solutions
30MGT Ltd83Brewery Plastics132Premier Systems Ltd183Morrow Brothers
31Stevenson Reeves Ltd85Branded Drinks Ltd133Lallemand UK / AB Vickers184Dixon Group Europe Ltd
32Norriq Ltd86Control & Traceabillity Systems134Carling Partnership185, 186, 187Brewology Ltd
33ABAX UK87Business Doctors135Arlington Packaging Rental Ltd188ACO Building Drainage
34RLBS Ltd Incorp CFBS88Crisp Malting Group136GEA Mechanical Equipment UK Ltd189Trafalgar Scientific
35AD Packaging Services Ltd89BFBI137Rudd Macnamara Ltd190Lechler Ltd
36-40Crusader Kegs & Casks Ltd90Moeschle (UK) Ltd138AD Profile191Erben
41JBC Industrial Services Ltd91Treasure Transport Services Ltd139O-I Sales & Distribution UK Ltd192ITS Europe Ltd
42Vision33 & Orchestrated Beer92Lightweight Containers KeyKeg140,141Core Equipment Ltd193Impianti Toscana Inox
43Mercian Labels Ltd93TMCI Padovan Spa142Rotech (Swindon) Ltd194Kegstar
44Star Pubs & Bars94Guyson146Dotmatix195SPAsoft Ltd
45, 46, 47Vigo Ltd95Black Wolf Brewery147Cochran196Berkshire Labels Ltd
48-49YCH Hops96PTFX148Vuba Group197Craft Beer Growlers
50-51Makro Labelling UK Ltd97Steiner Hops Ltd149Forum of Private Business198Air Equipment
52European Malt98Coveris Flexible UK Ltd150KHS Uk Ltd199NFU Mutual
53European Brewing Systems99Liquid Solutions151Seal & Pump Engineering UK Ltd200IC Filling Systems Ltd
54KSM Keg Service Mannich GmbH100Vale Labels Ltd152Brewlab Ltd201Bulk Storage & Process Systems Ltd
55Edwin Holdens Bottling Co Ltd101Fabdec Ltd153Thomas Fawcett & Sons Ltd202Graham Tyson
56Krones102, 103, 111Flextech Hose Solutions Ltd154D Smith Brewing Services & Consultancy
57Institute of Brewing & Distilling104New Zealand Pump Co Ltd155Gernep GmbH Labelling Systems
New Venue

Take a look at the new venue for BeerX 2018, the Liverpool Exhibition Centre.

BeerX 2018

See what happens at BeerX.